Web designer Mark Czerniec
Hello, I’m Mark Czerniec (pronounced “SER-nik”), a web designer primarily building small business websites in Racine and Kenosha, Wisconsin, the greater Chicago–Milwaukee area, and beyond.
Using technology and media to share stories with a wide audience has captivated me since childhood, so I was thrilled when the World Wide Web emerged in 1995 as one brilliant system allowing us all to create and publish anything we can dream up, at a very low cost.
Local SEO since 1996
The first website I built, a guide to Kenosha, Wisconsin, went online in March of 1996, just as the general public was beginning to use the web. Almost immediately, I was communicating with people all over the world — former Kenoshans living in Tokyo and Addis Ababa, and former Italian soldiers looking for old comrades back here.
My website served as Kenosha’s unofficial online Chamber of Commerce long before the real Chamber ever built a website, long before the terms “search engine optimization” or “local SEO” were coined, and even before Google existed.
Soon, businesses began hiring me to do web design for them, and I have continued to develop and maintain a variety of web projects for the past 25 years.
Work in radio
Before the Web, the medium I loved best was radio, and one personality who really sparked my imagination as a young adult was Chicago radio legend Steve Dahl.
In 1981, I began haunting the WLS-FM show Steve did with Garry Meier as a mysterious caller who phoned in wacky tape creations I had edited together. This turned into a daily job as the Steve and Garry Show’s “All My Children Update” guy, “Mark from Kenosha,” from 1982 to 1986.
A number of other commercial and public radio jobs followed. I worked for WLS, WGTD, WGN, and WLIP, and then eventually returned to work for Steve Dahl at WCKG on the afternoon of September 11, 2001.
In order to be better-connected after the terrorist attacks that day, Steve hired me to monitor news, surf the internet, and do research for his show behind the scenes while he was on the air.
Employed by CBS Radio while telecommuting from my home office in Wisconsin (plus occasional show trips to Hawaii and Mexico), I became The Steve Dahl Show‘s information director for the next seven years — and redesigned its website as well. After a long and legendary run, the show was canceled at WJMK in December of 2008.
Since then, I have immersed myself exclusively in online media, and have been helping small businesses, entrepreneurs, educational institutions, professional practices, authors, and other individuals use these tools to reach wider audiences.
I live with my wonderful wife Amy in Racine, Wisconsin, about 25 miles south of Milwaukee and 60 miles north of Chicago, where I was born.
Most of my life was spent in Kenosha, the city just south of Racine. My mom still lives there. (Dozen of people browse her pierogi recipes on my website every single day.) Three of my sisters also reside in the area, with a fourth now living in Ohio. My dad, a World War II Navy veteran who spent his working life managing Ace Hardware stores in Chicagoland and Kenosha, died in 1980.
Amy and I bought our home in Racine in 2005, and began soaking in the bliss of quiet domesticity. We both enjoy food and cooking, and having a yard allowed us to take up gardening and landscaping.
Amy was diagnosed with breast cancer in August of 2013. Although this presented an enormous obstacle, it also became an opportunity to share experiences with the world through digital media.
During her progress through chemotherapy, radiation, and surgery, Amy blogged every twist and turn. Together, we also produced dozens of YouTube videos to accompany her posts, sharing a firsthand look at what cancer treatment and her daily life were like.
Amy’s blog posts and videos have received hundreds of thousands of views, and we have heard from people all over the world — Belgium, Greece, Philadelphia, Australia, Barbados, Maine — going through similar ordeals. Once again, we are amazed by the power of internet communication.
Culture and stories
In general, I love culture. I enjoy music and food and movies and literature from all over the world.
My acoustic guitar is usually near at hand, and I plink my way through Jackson Browne, Neil Young, and Bruce Springsteen songs whenever I’m thinking something through.
I’m intrigued by the rustic and the traditional, and by folktales, customs, religion, and mythology. I have spent years reading and re-reading the work of Joseph Campbell, the single greatest teacher I have had in life. Campbell’s insights into storytelling helped director George Lucas create Star Wars — and can also be put to powerful use in marketing.
Ready to build your audience?
So now you know my story. What’s yours?
If you need someone to build a website from scratch, update your existing website, produce a video, or add a few touches, I would love to talk with you about how you can make it a reality.