‘Brave Novo World’ ad perfectly targets small business owners
The spot homes in on the horror show small business owners have faced in recent years. As an announcer gravely ticks off their travails, the owners’ faces flash by in their assorted workplaces. They look into the camera, sober and aware of the mayhem. Nevertheless, they persist.
You’ve been copyright-wronged. You’ve been ransomwared and you’ve been terrified.
But always brave.
Basically, your customer is the hero. They are on a perilous journey — a mission to make things better. You, the wise wizard, are offering a brilliant solution, a bridge over troubled waters that can lead the hero to victory.
Is that what’s troubling you, fella?
Lift your head up high and take a walk in the sun with dignity and stick-to-itiveness, and you’ll show the world, you’ll show them where to get off! You’ll never give up, never give up, never give up … that ship!
There’s not a ton of information online about the production of the ad. Greg DiNoto, CEO at DiNOTO, mentioned it on LinkedIn a couple of weeks ago, thanking some team members.
I believe the first face in the spot is Aisha Diori.
Novo is the technology piece — the app. The actual bank is Middlesex Federal Savings of Somerville, Massachusetts.
And now — back to work.