I just saw this via FriendFeed, courtesy of Orli Yakuel.
It’s Gary Vaynerchuck of VaynerMedia, the guy from Wine Library TV, in a video clip from CNN’s Your $$$$$.
I can only take him in small doses because of his hyperactivity, but he does a pretty good job of describing how social media, like Twitter, give everyone a channel to reach any potential audience. “Word of mouth on steroids” is what he calls it.
His forthcoming book, available for pre-order at Amazon.com, is called Crush It!: Why NOW Is the Time to Cash In on Your Passion.
He is @garyvee on Twitter.
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