Yesterday, I read an interesting little article at TheAtlantic.com, titled “5 Lessons from Social Media PR Disasters.”

Today, I experienced an additional example.

Browsing my Facebook news feed, I noticed an ad for Sprint 4G featuring an embedded video, so I watched the video. The message could not be simpler, and this sort of Internet access is something I would be very interested in. I have semi-lusted after MiFi, but I don’t think it has quite enough speed yet.

So Sprint’s commercial ends, and some clicking choices are presented, one of which is “Learn More”. I click that, and am taken to Sprint’s Facebook Page, where their wall shows me all sorts of random posts — including things like this:

Spring is full of ____. 4G is not available in the US. 3G LTE (long term evolution) aka 3.5G is what they call 4G. Lying pieces of ____ trying to peddle you their crap.

SPRINT IS THE BIGGEST PIECE OF ____ COMPANY I HAVE EVER COME ACROSS, I HAVE HAD 10 TOUCH PROS AND 3 TOUCH PRO TWOS ALREADY, HTC IS GARBAGE AND SO IS SPRINT

My text messages from some of my friends seem to get delayed by about five minutes before I get them. Anyone else have this problem?

Dear friends, I’m trying to promote my iphone/ipod touch game ANEURYSM. If you could take a second to check it out, that would be cool. If not, it’s cool.

Sprint spends the advertising money to make a commercial with Gene Shalit. They spend more advertising money to post it on Facebook and get my attention. But then they ultimately deposit me on a Facebook page cluttered with random and negative messages which do nothing to shepherd my interest in 4G.

Facebook pages are fine and all, but they can be a lot of work to manage. I have to think the ad would be more effective if “Learn More” linked instead to a well-designed landing page.