The SC Johnson headquarters in Racine, Wisconsin is a peculiar little enclave. The company's heritage campus includes its iconic, Frank Lloyd Wright-designed Research Tower and Administration Building, as well as the Golden Rondelle Theater, transplanted from the...
business
Earthworms & vermiculture grow in Union Grove, Wisconsin
Perhaps you have heard that worm castings (a.k.a. worm manure or worm humus, the digestive waste produced by earthworms) might be the finest organic fertilizer on earth. Possibly, you read somewhere that earthworms can be raised for this purpose — and also to supply...
Web marketing, conversion book: ‘Convert!’ by Ben Hunt
As a web designer for the past 17 years, I have had varying success in helping small business owners understand web marketing and conversion techniques — how a website can work like a machine to attract people who are searching for your offerings, and then guide them...
FedEx vs. UPS: ‘Brown Bailout Guy’
This was a highly irritating story on NPR's Morning Edition today: Trucking Rivals Fight Lobbying Battle Over Legislation In short, back in 1996, language was put into a must-pass aviation bill which classifies FedEx as an airline, not a trucking firm — preventing...
How to start a business, for freelance graphic designers
With more people turning to freelance jobs — freelance writing jobs, freelance design jobs, freelance work of all kinds — in the aftermath of the economic crisis, it's helpful to have some solid advice on the topic of how to start a business. How do you write a...
Amy Czerniec and the dog that broke her heart
(Above: Amy, circled, at launch event for Y-LinK: Young Leaders in Kenosha.) Amy called me around 12:30 on Monday afternoon. I wasn't surprised that she was crying, but I did not anticipate exactly what triggered it. "That damn dog," she sobbed. "How do they know?"...
Bay View neighborhood in Milwaukee, Wisconsin
The weather was finally nice the day before yesterday, so, with no plans except to simply get outdoors, we ended up taking Wisconsin Highway 32 north from Racine to Bay View, an interesting little Milwaukee neighborhood that we have passed through a number of times....