Web design

The frame of a new home under construction

Lots of pieces go into good web design

In some ways, web design is like building a home. Many aspects must be considered — some technical, others aesthetic.

Most importantly, each component should be fitted to your unique needs. This entails more than simply plugging your particulars into a “Who We Are,” “What We Do” template, or asking AI to create an “electrician” website.

Designed correctly, your business website will be a comfortable home base where you’re proud to invite guests.

Graphic design

Graphic design is the art of guiding the eye through information with style.

Layout, fonts, colors, shapes, and images are used to present nuggets of knowledge in organized chunks — helping the viewer understand the content and feel intrigued, not fatigued.

Branding

Your business’s website must impeccably present its identity, with your brand’s colors, fonts, logo, slogans, and styles all united to convey the correct impression.

Writing

On a business website, writing should generally be as short and sweet as possible.

Site structure

Visitors and search engines must be able to find their way around your website easily.

Conversion

Your website should meet visitors where they are in their quest, then guide them to the solution.

Security

Any website will probably come under a malicious attack at some point. While no security solution is perfect, your site should include a regularly updated combination of strong protection measures.

Search Engine Optimization (SEO)

Clues must be embedded at many different levels so search engines can quickly and easily determine what your website has to offer.

Responsive design

Your website’s layout and interface must adapt to the user’s device — whether a desktop computer, a tablet, or a smartphone.

Adjustability

Your website should utilize styling rules and modularity to ease future refinements.

Let’s put it all together for your business

a new, two-story home

Whether you need a brand-new website, a website redesign, or just some touch-ups, I would be happy to discuss it with you.

There is no charge for an initial consultation.

(262) 515-9191