Local auto repair shop owner Bob Carlson already had a website online when he first approached us, but it wasn’t working to his satisfaction. He was looking for some tweaking, particularly to his website’s meta tags, to make it rank better with search engines.

J.C.’s Mufflers & Brakes does service mufflers and brakes — but the shop also fixes air conditioning systems, sells tires and car batteries, repairs radiators, and much more.

We proposed a full website redesign that would not only present a more professional appearance and establish some better branding, but also display this wide range of services both to prospective customers, and to search engines. Each service category would have its own page, presenting titles, headlines, photos, and copy specifically aimed at that need.

Now, whether someone searches for “Cooper Tires,” “car radiator,” “wheel alignment,” “flowmaster exhaust,” or “auto repair shops in racine, wi,” the J.C.’s Mufflers and Brakes website is much more likely to have a page tailored to that request and guiding the customer in for service.